We understand your frustration.
e-Commerce businesses face unique struggles – especially when having to compete with big businesses with exponentially more resources and manpower. The space is changing constantly and the need to compete becomes increasingly necessary.
The most important key to the success of an e-commerce brand is understanding the importance of each customer’s lifetime value (LTV). A single purchase is great, but a relationship with the customer is essential to long-term success.
lifetime value is all about relationship.
(And this is where small businesses have the advantage.)